Asia Interprise EST 2008 – 20-21 November 2008, Shanghai

Asia InterpriseAsia-Invest was launched in 1998 and aims to promote the internationalisation of European and Asian small and medium-sized enterprises (SMEs). For the period 2006-2007 it will continue to support the exchange of experience, networking and matchmaking among European and Asian business organisations to promote the greater integration of European and Asian companies and the transfer of know-how and technology between the two regions. This is achieved by supporting multilateral partnership projects between intermediary business organisations in the European Union and South Asia, South East Asia and East Asia. With its Asia-wide approach, the programme will serve to bring European and Asian operators together to help them benefit from trade and economic liberalisation. The Commission has provided EUR 20 000 000 to implement a new phase of the Asia-Invest Programme for 2006-2007. This follows previous commitments of EUR 67 000 000. More information:  The event This “Asia Interprise Ecotourism and Sustainable Tourism 2008” from 20th to 21st of November 2008 offers the companies an excellent opportunity to collect information on the participating markets and to establish contacts with selected counterparts in the ecotourism and sustainable tourism sector. The meetings will be scheduled for the Asian and European companies, taking into consideration their individual requests, the company profiles and their objectives. By organising the matchmaking in this way, Consorzio Italasia and its partners aim to create an arena for meaningful and successful business meetings for the Ecotourism and Sustainable Tourism Sector. The meetings will take place during the first 2 days of the exhibition China International Travel Mart 2008 Fair in Shanghai on 20th and 21st of November 2008.

The target groups The project will involve: 30 European companies (12 Italian, 3 Estonian, 5 French, 5 German and 5 Greek) who will explore new business opportunities in the attractive Asian markets. This will lead to an increase in trade and indirect investments. 80 Asian companies (55 Chinese, 10 Vietnamese, 5 Cambodian, 5 Nepalese, 5 Pakistan) from the public and private sector. This will go towards the reduction in the know how gap in relation to ecotourism standards The Project target groups are: ►   tour operators, companies and organisations involved in the tourism and ecotourism sector ►   services suppliers (training and education etc.) and consultants (ecolabel certifications etc.) ►   equipments suppliers (sport equipments, hospitality equipments etc.) ►   hotel construction (non traditional lodging, ecolodge and environmental appliances etc.) ►   sustainable transports and infrastructures

The fairThe business meetings will take place at the Shanghai New International Expo Centre, in the framework of the 10th China International Travel Mart 2008 (CITM) that will be held from 20th to 23rd of November 2008 in an area of 57.500 sqm with 2.300 booths. CITM is an annual event that is held in Shanghai and Kunming alternatively. As the largest professional travel mart in Asia, CITM has drawn the attention of people in the tourism industry worldwide. The CITM 2007 covered an area of 50,000 square meters and consisted of 2.193 exhibition booths, including 1.355 domestic booths and 838 overseas booths Participants in CITM come from all sectors of the travel industry including international and domestic tourist organizations, travel agencies, hotels, airlines and related travel companies. Further information at: advantages►  Market survey on the ecotourism sector in the participating countries ►  2 days of individual meetings with pre-selected business partners ►  Organisation of an information seminar ►  Official invitations to the companies you specifically wish to meet ►  Free publication of your company profile on the project website ►  Catalogue with an individual page per participating company in English/Chinese introducing your company and products/services ►  Free interpreter services during the meetings ►  Travel and hotel reservation assistance and facilities.

For further information, please contact Consorzio Italasia

D.ssa Simona Allora – e-mail: